7 definite signs that it’s time to hire a copywriter
Your business is your baby and you want it to grow strong. You take great pride in what you do and want everything to be perfect.
When it comes to hiring someone, you do a lot of research to figure out whether or not they’re gonna bring value to your business. Because, sometimes, it seems like it’s better to just do it yourself…
But is it, though? You value your time and money, so would hiring a copywriter deliver you a positive return on investment?
Well, there are, from my experience, 7 definite signs that it’s time for you to hire a copywriter.
But before we do that, I just want to clear it up:
What is copywriting exactly and what do you eat it with?
THE ART OF WRITING TO YOUR AUDIENCE
Copywriting is… more than just wordsmithing. A copywriter spends most of the time on research and editing, and only a small amount of time on actual writing.
A copywriter will craft a message for you that FEELS ALIGNED to you and your business values. A message that your IDEAL CLIENT will relate to. A message that will persuade your ideal client to MAKE A DECISION.
In short, copywriting is about crafting a text that will communicate why your service or product is right for your ideal client. That’s it.
No “marketing tricks” or “sales sleaze”. So, what are the signs that it’s time to get your aligned message crafted by someone else?
YOU ALREADY HAVE A WEBSITE OR A PLATFORM
A copywriter can craft more than your sales pages. I personally write and edit my clients’ Facebook and Instagram posts, emails, along with their website copy.
But, in order for your copy to work, it has to get in front of people’s eyes. It’s like the proverbial tree in a forest – if it falls and nobody heard it falling, did it really fall?
It’s the same with copy. In order for it to work, people actually need to read it. Which brings me to the second point…
YOU HAVE A MARKETING STRATEGY IN PLACE
You already know how to get in front of people. Whether it’s social media, or speaking gigs, or cold email…
You already have a strategy that you want to continue following and is kind of working. But, you’d want higher conversion rates.
A copywriter like me, who has experience in marketing, could help you with that, but in general, it’s not the copywriter’s job. You should at least have an idea of how people are going to land on your copy. Which then, in return, convert them.
YOU KNOW YOUR CONVERSION RATES
Since your business is your baby, you should know how fast it’s growing. And one of the metrics of growth is a conversion rate.
You should have a pretty good idea on how your current copy and sales funnels are converting at the moment. And! How you’d want them to convert.
If you have no idea what I’m talking about, my post about terrible opt-ins will help you out.
YOU KNOW YOUR CLIENTS
Ideally, you have already worked with some rockstar clients in the past and know who they are inside and out. A copywriter will do loads of research in the background, but it’s your job to provide them with as much information as possible.
They need to get to know your ideal client, too.
If you haven’t worked with any clients yet, you should at least be certain who they are.
YOU KNOW YOUR SERVICE / PRODUCT
For a copywriter to accurately communicate the benefits of your service to your ideal clients, you need to be extremely confident in what you do.
You’ll also need to provide a lot of information about your service or product. So, if you still don’t have any, it’s probably best if you don’t hire a copywriter yet.
YOU DON’T HAVE TIME
This one is pretty self-explanatory, right? I am all about living a chill business life, so delegating something makes total sense to me.
But, if you are a die-hard DIYer, here’s one way to look at it:
It might take you a few months to learn about copywriting and then about a week to produce a decent copy. Let’s say, that would amount to… Like 80 hours of work.
You charge a $150 per hour. 80 x 150 (takes out a calculator) = $12 000
And I am not taking into account the courses about copywriting that you’d need to buy. And trust me, those are EXPENSIVE as frak.
Suddenly, hiring a copywriter doesn’t seem THAT expensive anymore.
YOUR WRITING SOUNDS LIKE IT’S COMING FROM A ROBOT
I’ve recently had a client who wanted me to edit his current website copy. When I started reading it, it did not sound like it was a coming from a warm-hearted man who wanted to help women find their soulmate.
It felt like I was reading a textbook on relationships. BOOORIIING. Even worse, his copy did not communicate the actual benefits of his service and the whole thing was just WAY too long.
A copywriter will be able to craft a text that will sound like you. It will sound like something coming from an actual human being. And that’s what your clients want to connect to.
So, my sproutsicles, did this article provide any light on your current delegation situation?
If you think that you’re ready to have your copy EDITED or written from scratch by a professional, you can shoot me a message HERE and we’ll figure this out together.
Hi! I’m Cornelia.