How I went from 0 to 63,342 monthly views on Pinterest in 60 days
Let’s start from the beginning. I’ve been considering starting a blog for quite a while now. I’ve tried several times, but I would always quit after writing a post or two. So, I had no real experience in blogging before.
The reason why I actually started the blog was to grow it into a business. I want Chillsprout to be a brand, and I want it to drive sales for me. But, it wouldn’t just be affiliate sales or ads revenue. I knew I would be creating my own products and services.
Therefore, the goal for this blog is to create content that would be relevant for my ideal client. From there, I want to funnel them into buying my future services and products. I knew that many of my ideal clients would be on Pinterest and I’ve heard amazing things about using it for traffic, so I decided to try it out.
It wasn’t as simple and easy as I have hoped, honestly. You need to put quite a bit of work into Pinterest in order for it to work for you as a reliable source of targeted traffic.
The thing is, many solopreneurs underestimate the power of Pinterest. I had no idea that I could use it for growing my business, either. I thought it was just for pinning nice pictures for your dream wedding.
When, in reality, your ideal client is probably already on Pinterest and they are looking for your content and! YOUR SOLUTION.
So, without diving too much into businessy stuff, let’s have a lookie at how I was able to go from 0 to 60K monthly Pinterest views in two months.
P.S. I know that these numbers are nothing impressive. There are brands out there boasting millions of Pinterest views every month. But, I think that for a person who has never used Pinterest and has never blogged before, these numbers are pretty decent?
Some disclosure: I hopped on Pinterest just after they had implemented a new algorithm in June 2018. All the things that I have mentioned here got me to the 60K/m views, but, depending on when you are reading this, they may or may not work for you. However, I have done quite a bit of research on Pinterest, so it’s up to you whether you want to take action and implement some of the things that I’ve done or not.
FIRST THINGS FIRST
Before I even started writing any content, I wanted to make sure that I am gonna do everything right with Pinterest from the get-go. Since all the search engines and social media are working on algorithms, I didn’t want to mess anything up.
I’ve read that it’s best to upload regular content to your blog, since it helps with Google search rankings. I didn’t want to have huge gaps between my posts (like, weeks long) while I was learning.
I wanted to make sure that I knew as much as possible about Pinterest. Enough to be able to have a strategy that would allow me to create regular-ish posts for my blog. I have a tendency of quitting and not keeping up with business stuff, so I wanted to have a really good structure this time.
BEST RESOURCE FOR PINTEREST NOOBIES
The way I learned about how to use Pinterest for growing and bringing traffic to my blog (and business) was by purchasing an ebook by Carly Campbell.
She is well-known in the Pinterest community for figuring out the early and ever-changing Pinterest algorithm and getting 200K page views a month using just manual pinning strategies.
Her ebook really helped me figuring out all the terminology about Pinterest and the practices that worked for her. for example, I had no idea what Pinterest group boards were for before. I had no idea that you could use them to grow your own business.
Carly’s strategy really helped me out in understanding the whole Pinterest world and helped me shape my own strategy.
If you are just starting out and don’t want to invest in a monthly subscription that will help you gain more views, following the strategy outlined in Carly’s ebook is the best way to go. I really recommend it.
You even get free updates for life! That’s really important, knowing that Pinterest’s algorithm is changing constantly.
INTO THE RABBIT’S HOLE WE DIVE
I spent a couple of weeks reading Carly’s ebook and reading other blog posts about Pinterest and how to get traffic from it. Once I was ready-ish, I decided to start working on my account.
My first step of action was to convert my old Pinterest account into a business account. You can do that with a brand new account, too. I just chose to convert my current one, because I wasn’t using much of Pinterest, anyway.
It’s really simple to do – just follow the directions in your profile settings. Completely free, too!
The reason why you need to do it, is so that you can use the analytics dashboard that Pinterest provides. You’ll also need it for accessing the ads dashboard, which we’ll talk about a bit later.
I also claimed my website following the directions on Pinterest.
Then, I updated my description with a call to action, changed my name into something that my ideal client can relate to (I included an emoji to stand out from the crowd, too), and started creating boards.
CREATING ALL THE BOARDS
A Pinterest board is a place where you pin the articles that you’d like to save. This is one of the ways that Pinterest determines what your website and profile is about – it looks at your boards.
You need to be extremely strategic about this, because your boards will determine the kind of people that will see your pins. Your profile can ONLY have the boards that are related to your content. Leave the wedding boards secret, if you actually need them.
Secret boards do not influence your profile at all.
After I had decided on the content categories that I will be writing on my website, I started brainstorming on the boards that I could create for my profile.
Your profile boards should be somehow related to your topics, but also pretty specific. For example, Since I write a lot about business and marketing, I have a board dedicated to email marketing, and a board dedicated to social media marketing.
They are pretty specific, but they are still related to my topics.
I started with around 15-ish boards, and I wanted to make sure that each of them had at least 50 pins. I pinned every day, even before I published my first post on my website.
I wanted to build up a nice looking profile that would entice people on Pinterest to follow me. I also wanted to give Pinterest’s algorithm a general idea who my ideal audience would be once I start pinning my own content. So that it would show my pins to those people.
BEFORE PUBLISHING THE BOARDS
Since boards contribute to the way that Pinterest’s algorithm understands what kind of pins you have, you need to make them SEO-friendly.
Which means that, the descriptions of the boards must be related to your topics AND they have to contain keywords that people are searching for on Pinterest.
My favorite (and laziest) way of looking up relevant keywords is using Pinterest’s own Advertising platform. You can find it on www.ads.pinterest.com. You might have to sign up for it if you haven’t done that before.
In order to access the tool that you need for research, here’s what you do. Once you land on your advertiser platform, find Awareness Campaigns and click Promote.
Then, enter some random words into the required fields and go straight to Step 2. There, once you scroll down, you’ll see Add Keywords. This is were you enter your main keywords about the topic.
As you can see, Pinterest gives you accurate information about the volume of monthly searches.
Now, you can go ahead and add these Pinterest-provided keywords into the description of your board. Just make sure you don’t just dump a bunch of keywords. Make the description conversational.
BONUS TIP: you can use this search for coming up with blog post and even paid product ideas!
STARTING THE PINS
Okay, so, I got into blogging at a very unfortunate time, you could say. I decided to start my blog and promote it on Pinterest just after Pinterest had changed their algorithm. For me it meant that it’s gonna be harder to get the traffic to my blog, since I won’t really be able to gain much from Group boards anymore, like I’ve heard people used to.
I didn’t let this discourage me and I promised myself that I will make this work. And I will!
About a week or so before I even started writing content for my blog, I started pinning on Pinterest. I wanted to grow my profile a bit before I even launched my own pins.
I started with 44 followers. That’s how many I had from the days I was using Pinterest to save pins about vegan cupcakes. 🙂 I also had, I think, 1 monthly view. So, basically, nothing.
When I started pinning from my website, I had written about 10 posts. I wrote 15 posts in my first month, now I write way less.
LAUNCHING MY FIRST PIECES OF CONTENT
Pinterest promotes new pins according to when they were launched. If you go to your Following feed, you can see when the pins were uploaded.
This was an issue for me, since most of my audience is gonna be from the US, but I live in Lithuania, which is like 8 hours ahead of the East Coast.
So, manually pinning my own content was not gonna work for me. Therefore, I’ve decided to invest into a Pinterest-approved content scheduler, Tailwind.
On Tailwind, you can schedule pins (yours AND others’) according to the times when your profile is performing the best. Tailwind calculates this depending on the times when your audience is the most active.
Even if you are in the US, Tailwind will calculate when EXACTLY you should be pinning for the best results (engagement, clicks = traffic). So, instead of pinning all the time, you can spend that time playing with your kids or, in my case, sleeping!
MY CURRENT STRATEGY
Okay, so now that you know what I did to create my strategy, let’s have a look at the stats and recap exactly what is working for me right now.
As you can see, it took me two months to get to these numbers. I purchased Tailwind and started scheduling pins with it on the 16th of July. You can clearly see in the stats how it improved my views on Pinterest AND my traffic.
All I did was manually pin once or twice per day, not more than 20ish pins. I would also schedule around 20 pins to go out from Tailwind. Among those, they were pins from Tailwind Tribes and my own pins, usually 3 different ones per post.
I am currently experimenting with a different amount of scheduled Tailwind pins and will see how it affects my traffic.
MAKING YOUR PINS PRETTY
On a final note, I would like to remind you that Pinterest, even tough a search engine, is a visual platform.
You will have more success if you focus on creating visually impressive pins. You don’t have to be a graphic designer or an artist to be able to do that. You don’t even need to use expensive software for it. Most people (including myself) use Canva.com and we’re getting great results from it.
Recently, I’ve started experimenting with a new site, Easil.com.
Here’s a couple of pins for comparison.
The first pin looks and reads great, until… you find the teeny tiny text at the bottom. And you can’t read what it says. The second pin is stuffed with bad quality pictures and too much text. Again – hard to read.
When you see pins like that on the Pinterest feed, your eye naturally skips over them, because they are just too busy. Here’s a few examples of my recent pins:
I’m not saying they are the est pins on the platform, but I am trying to keep them:
- easy to read,
- high quality,
These are just the things I keep in mind when creating my pins. Remember, you want them to stand out!
Speaking of pins that stand out, would you want me to create another guide on crafting pins that stand out? It would include some design tips and clickable headline ideas. Let me know in the comments!
IT TAKES TIME AND EXPERIMENTING
What I’e learned is that you will learn the most by experimenting with your content, your pins, and your strategy. Pinterest is always changing and we need to learn to change with it.
So that’s my current Pinterest strategy that helped me gain 60k monthly Pinterest views in just under two months. Did it help you? Do you have any tips for me? I would really appreciate it if you shared some in the comments!
Hi! I’m Cornelia.