If you knew me in real life, you’d know that I am as lazy as a honey-licking sloth. I actually don’t know whether or not they like honey. And I find sloths VERY cute.

But, I am really lazy. Like, watching-stupid-youtube-documentaries-about-dudes-in-love-with-their-cars-for-3-hours-straight lazy.

On top of that, I am still so scarred after working in a restaurant and doing daily 15-hour shifts, that I don’t even want to think of working hard!

Even for MY OWN business!

So, how do I manage to push myself to work, even when I don’t feel like it? How do I do what’s required without anxiety and overwhelm?

I use identity mindset work. This is a tool that nobody talks about, but is EXTREMELY powerful. I learned this from one of the best leadership mentors in the world, Dusan Djukich. His name is frakking impossible to pronounce, but what he preaches is priceless.


Yes, you can put all the systems and automation in place to run your business for you so that you can focus on the most pleasant aspects of it. I love automation. I love systems. I love organization. I love schedules. I love workflows.

It’s actually something that I work on with my high-end clients. Once you put all these in place, you can add up to 10 extra free hours a week.

I thought I was allergic to systems, like many other creative entrepreneurs are. And I don’t even consider myself creative!

Yet, once I put the systems into place, I noticed how useful they actually were. And before I did that, I needed to face a harsh truth – was I being actually productive or was I just doing busy work?

But, it’s not enough.

Your mindset game has to be top-notch, too. Productivity is a mindset issue, too.


I see this so often with new solopreneurs. They keep focusing on tasks such as re-doing their website design for the third time this month, editing their sales copy to “perfection”, and designing their freebies for hours in Photoshop.

All these tasks are great. If you can’t hire anyone to do them for you, you need to complete them yourself. BUT, you cannot spend hours upon hours on doing and re-doing them. You’re wasting your time.

You need to focus on the important, money-making tasks instead of these.

Which one describes you better?


Okay, first of all, it’s not WORK. I couldn’t find a better word. But, let’s refer to it as PLAY from now on. So, what is identity mindset play?

I can’t find a description on this online. I told you, nobody talks about this mind-blowing shit. It’s also such a big topic, that I couldn’t possibly put everything into a blog post. It would be a book!

But, in order to not overwhelm you too much, I’ll use Dusan’s take on it, as one part of the identity mindset play. He describes this play as DISTINCTIONS.

In his book, he has a number of distinctions laid out that anyone can apply in their life. I personally feel that they are very individual, but you can definitely start with the ones that Dusan provides.

A distinction (or an identity mindset play) is an advanced mindfulness technique. It’s the absolute awareness of yourself, your thoughts, and your actions. Essentially, it’s a tool to escape your never-ending pattern of mediocrity.

For example, let’s take the Busyness vs. Productivity distinction.

These days, hustling is being worshiped because of people like Gary Vee. He preaches working hard and working ALL THE TIME. Of course, it’s not his fault that hustling became such a badge of honor. But he’s a great example of someone who fell into the trap of hustling.

Since hustle is such a celebrated activity these days, it’s no wonder that people prefer to be busy rather than productive.

If I asked you, what did you accomplish today, what would you answer?


In order for you to actually become productive, you need to identify what that word means for you.

One of the ways to do that is to identify the most important tasks in your day. Once you know what makes you the most money, it’s gonna be easier for you to focus on those tasks.

Another way to identify your most productive self is to ask yourself these questions throughout the day:

  • Am I closer to my goal compared to 1 hour/day/week/month ago?
  • Which activities would contribute the biggest step towards my goal?
  • How can I apply the 80/20 rule here?
  • What is the biggest value task that I can accomplish in the morning?
  • What unimportant, low-value tasks can I eliminate altogether?


Once you know your productive identity, it’s time to put it into work. You need to make a decision.

A decision that you will actually stick to. A decision that you will be productive instead of busy.

Throughout the day, you need to constantly ask yourself, “am I being busy or am I being productive?

Only ask this question when you are in your WORK mode. Make sure you have a clear boundary of when you stop working during the day and stick to it.

This awareness will elevate you into the next-level of productivity. Side effects may include: extra 10 hours of free time a week, Fridays off, or even one free week a month.


Remember – just being aware of yourself being busy is not enough. You need to make a decision to make the shift to being productive.

I like the idea of having a sticky note in just above or below my monitor, saying BUSY VS. PRODUCTIVE. This sticky note will kick your butt more than any accountability buddy ever could.

So, do you want to be extremely productive during your work hours? Make the decision and stick to it.

Want to implement identity mindset play into your daily routine? Grab my FREE printable productivity and mindset sheet!

Join the VIP Vault, where you’ll find not only the productivity sheet, but also other business and mindset related resources and tools to grow yourself and your business without the hustle! Click the image below: