I only recently started blogging, but I knew that without a plan, I will fail. I have tried starting several blogs before, all of them flopping hard on their butt after a post or two (usually one).

I am one of the laziest people you will ever meet, so for me to be writing my 7th post in less than two weeks, is pretty impressive, even for me. It must mean I am doing something right.

So let me share my strategy on how to come up and schedule a month’s worth of blog (or other media) content and actually STICK with producing it.

CATEGORIZE YOUR BLOG CONTENT

You need to make sure that you actually have your niche and categories down. If you don’t know whom you’re writing to and what’s your expertise – you will never come up with good topics.

For example, I want Chillsprout to be a resource for online entrepreneurs wanting to grow themselves and their business without hustling. So, I looked at what I am already implementing in my life and with my clients.

Mindset, online business, and copywriting were the main categories I came up with. I decided to add Anxiety as a sub-category under Mindset, since that’s what I work on with my clients and am really passionate about. Eventually, Online Business category will also have some sub-categories.

You don’t need to worry about sub-categories much. They might help you with coming up with ideas, but, as long as you have 3-6 main categories for your website, you’ll be good.

START GATHERING IDEAS FROM EVERYWHERE

I would recommend jotting down your content ideas in a notebook throughout your day. You will probably get random hits of inspiration while brushing your teeth or taking a shower, so make sure that you have something nearby to write in. I personally recommend Evernote.

Since I wanted to launch my blog quickly, I didn’t want to spend weeks coming up with content ideas. I opened up my Evernote app, created 4 notes, and went on to deep-dive inside the interwebs for some topic ideas.

I used Pinterest to come up with those. If you search for “blog content ideas”, you’ll find tons of lists. Some of them are even categorized by the niche and/or month/ season.

Elna has a great post on how to find ideas for your content from various sources. I personally love the AMA and Quora tips – I will definitely use those when planning my next month’s content.

SET A REALISTIC GOAL FOR CONTENT PIECES

After you have at least 20-ish ideas for each of your categories, it’s time to make a realistic prediction on how many blog posts (or other content pieces) you’ll be able to produce. Since I wanted to dive into blogging at full-speed, I set a goal of 26 posts for July and at least 26k words in total. So far, I am slightly ahead of schedule *proud*

CHOOSE THE BEST IDEAS

After you have your content piece number for the month, start checking off the topics that you like. You might want to have a little notepad nearby, so that you can write a mini-plan for each topic. This way, you’ll be able to know whether or not you will actually be able to write something valuable on this topic.

Make sure to take into account things like

  • how much research you’ll have to do
  • how long will the post be
  • can you monetize it
  • what lead magnet can you create for it
  • how passionate you are about it

FILL UP YOUR EDITORIAL CALENDAR

First of all, what the frak is an editorial calendar? Basically, it’s a schedule for your posts. If you have one filled out, it will be easy for you to see which posts (or videos, Facebook posts, Instagram posts, etc) need to be ready by when.

Personally, having a schedule like this really gives me a nice kick in the butt to keep up with it. Also, it feel really nice when you do!

You can fill your editorial calendar in multiple ways:

  • use an app like Google Calendar (my favorite)
  • use a physical journal
  • use a WordPress Plugin
  • use a restaurant napkin – not recommended

TIME TO WRITE

There you go, this is how you schedule your month’s worth of content. And now, when you are ready to write, you just have to look at your editorial calendar and your mini-plan, expand it a little and you are ready to go! All you’ll have to do is to just sit down in your writing nook and write.

You might also be interested in using an app to track your words per hour, to see how much progress you are making towards your monthly goal and how much your writing speed is improving. You can read more about my favorite apps for bloggers in this post.

BONUS TIP

As much as I don’t agree with Gary Vee’s lifestyle (hustle over pleasure), I can appreciate many of the ideas that he puts out there. One of them was that, in order to come up with content, you need to think in terms of DOCUMENTING, not creating.

For example: if you are currently working on creating your email nurture sequence, you can create a piece of content about that process. Then, you might ask yourself, why are you creating a nurture sequence? That’s another piece of content. Then, you can create a quick template or a checklist for a nurture sequence and use it as a paid product or a lead magnet.

This way, instead of trying to come up with new ideas, you are just DOCUMENTING on what you are already doing and what your AUDIENCE might appreciate.
How I created a month's worth of content in 1 hour