How to get your products promoted for free
I’ve mentioned Tai Lopez and his memefied ad of him in his garage in the previous post. His ad got so popular (a consequence of having a lot of money to put in advertising), that it became a meme and people started making fun of him.
Because of that, he got even more famous. What happens when you become even more famous? People buy your shiz.
Now, you don’t have to create an ad and put thousands into advertising and hope to make a fool out of yourself to have people promote your products for free.
It’s a lot easier to do – just offer them an incentive to do so.
Today I want to introduce you to the other end of affiliate marketing – when people are promoting your stuff to get paid!
MAKING MONEY WITHOUT EFFORT
Wouldn’t it be great if you didn’t have to invest into paid advertising and hope for the best? Wouldn’t it be great if the products that you’ve created with so much love wouldn’t be sitting in your drawer and getting all dusty? Instead, they would be selling themselves, without you having to put any effort into it?
Well, that’s what affiliate marketing is for! And today, we’ll shift away for a moment from the traditional sense of affiliate marketing. We’ll talk about how you can create a super easy way to have people promote your products.
IS IT REALLY FREE?
Now, you might argue that putting affiliates into the strategy of marketing your products is not free. You still have to pay the affiliates, right? Right!
But there is little to no investment for you to do that.
With traditional paid advertising, let’s say Facebook ads, you’d pay every time your ad is displayed in front of your ideal customer. That, however, does not guarantee a sale.
Having affiliates means that you will only pay them IF they have brought in a sale for you. So, in essence, you only pay per sale.
You can have people writing long and dedicated blog posts for your product – for free. You can have them promote it on social media – for free. They can promote it on their website with banner ads – for free!
These loyal little minions (no offence) will advertise your product for you! And, you’ve only got to pay them IF they had brought in a sale for you.
BUT YOU NEED TO PAY THEM A BIG PERCENTAGE
I’ve seen people offer all kinds of incentives to people for promoting the offer. Some pay per lead, some per sale, some give out a recurring percentage each month.
Let’s take a very standard $60 product. Nothing too expensive, but also not too cheap. The average incentive for this kind of offer would probably range anywhere from 10% to 50%. That’s coming from my experience, the percentage can differ a lot.
For example, a persuasion specialist Bushra Azhar once talked in her video about her lower tier products under $50. She mentioned, that, at the beginning, she’d offer a 50% affiliate commission to the first 100 people who had bought her product.
That’s quite a lot of percentages, when you think about it. You only get less than $25, plus you need to pay the taxes on this!
But, instead of thinking how much you could’ve gotten if you didn’t offer this much commission, think about what would have happened if you didn’t offer any.
You wouldn’t have made ANY sales. The affiliates bring the sales for you. Of course, you need to share some of the profit with them. But, if they wouldn’t do any work for you, you wouldn’t have gotten your $25.
Essentially, you are getting free sales agents and free money.
P. S. I personally wouldn’t bother with offering less than 20% commission on a lower tier (under $100) product. Nobody is going to want to promote it for any less than that.
HOW DO I MANAGE ALL OF THESE AFFILIATES RUSHING IN TO PROMOTE MY STUFF?
It might seem daunting at first, yeah. When you are signing up for affiliate offers through affiliate networks like Shareasale, or individual affiliate dashboards (like The Six Figure Mentors), it might look like there’s so much stuff to take into account.
It would be, if you were doing this manually. Forget about the pen and paper – we have machines doing the work for us.
I wanted to introduce you to two platforms today – one paid and one freemium. The free platform will only work for you if you have a WordPress website.
SENDOWL VS. WOOCOMMERCE
Sendowl is hands down my favorite platform to manage digital downloads and affiliate sales.
The interface is extremely easy to use (no coding knowledge required), they have lots of integrations – starting with Paypal and ending with MemberMouse – and they protect your files on their own servers.
You can sell all kinds of products with them: digital downloads, online courses (they have a drip content functionality), ebooks, crochet patterns, software…. AND physical products and services, too.
Their monthly payment plans start from $9 and the rest of them are really affordable, too.
Woocommerce is the most well-known plugin for WordPress which is completely free.
The thing is, if you want a way to manage affiliates on your Woocommerce store, you’ll have to purchase a third-party plugin, such as AffiliateWP or YITH WooCommerce Affiliates. Neither of these plugins are free.
The issue I have with Woocommerce is that it can be finicky to set-up. The interface is not as intuitive as Sendowl’s. Once, it took me a few hours to make sure that my Paypal was receiving payments from my website. And, mind you, I am pretty tech-savvy.
But, because Woocommerce has such a bare-bones feeling to it, you can add a lot more customization to the way you want to make your shop look and feel.
THE WINNER? SENDOWL
Honestly, if you already have your digital download set up using Woocommerce, you might want to have a look at those third-party affiliate manager plugins. If you calculate a yearly price, they might even be cheaper than Sendowl.
But, if you cherish your time and have no patience (like I do), you’d be better off with Sendowl. You’ll be able to set up your downloads and sell quickly, as well as scale even quicker with the easy-to-use affiliate dashboard.
You won’t have to worry about who made which sale and how to pay them, because Sendowl has all of this automated. You can even do upsells with it!
OFFER AN AFFILIATE COMMISSION TO YOUR LOYAL FANS
I’ve learned this from Bushra Azhar. If you treat your first customers well, they will continue to be your customers.
So, after you sell your product to the first 100 people, contact them and offer them a percentage of each sale they’d make promoting your product.
This is a great tactic because, they already know and use your product. You’ll be sure that only the people who have bought and actually went through your product will promote it. Which, in turn, leads to more (genuine) sales.
WHOAH, THAT WAS A BIG ONE!
This is iiiit! I personally frakking loved writing these posts in the series. Now I feel like it’s saying goodbye to my child who’s now all grown-up and is ready to leave for college. 😄
Did you get any value out of this series? Do you still have any questions related to affiliate marketing? Let me know in the comments!
Would love to promote products that you love, but have NO IDEA how? Ana from The She Approach is currently selling her Affiliate Bundle for $57. It’s great for beginners and will show you all the foundational details that you need to implement for you to earn a healthy passive affiliate income:
Hi! I’m Cornelia.